The Church of Saint Alphonsus aims to rebrand its youth rally to resonate with a younger audience, specifically Gen Z, who are known for their affinity towards vibrant, engaging, and modern aesthetics. The goal is to create a brand identity that captures their attention, fosters a sense of belonging, and encourages participation.
The neon theme for the Church of Saint Alphonsus' youth rally brand identity is designed to capture the attention of Gen Z by leveraging their visual preferences and emotional triggers. This direction ensures that the rally is seen as modern, exciting, and inclusive, ultimately encouraging greater participation and fostering a deeper connection with the younger crowd
