Challenge
It's not Halloween nor 7th month, and Incredible Tales is the longest running show for Channel 5. How do we entice people to want to binge watch it on Toggle?
It's not Halloween nor 7th month, and Incredible Tales is the longest running show for Channel 5. How do we entice people to want to binge watch it on Toggle?
The Big Idea
Stretching the target audience beyond horror junkies. Whet the public’s appetite for horror. Tempt their guilty pleasures in desiring shock and the supernatural.
Stretching the target audience beyond horror junkies. Whet the public’s appetite for horror. Tempt their guilty pleasures in desiring shock and the supernatural.
Creative Strategy
Be the Spook of the Town. We spark an appetite for supernatural amongst Singaporeans to get people excited and mystified. Then we launch IT8 to feed their hunger for spook. Post launch, we create more reasons to revisit IT8 on Toggle with social media engagement.
Be the Spook of the Town. We spark an appetite for supernatural amongst Singaporeans to get people excited and mystified. Then we launch IT8 to feed their hunger for spook. Post launch, we create more reasons to revisit IT8 on Toggle with social media engagement.
