Challenge
To advertise Lenovo's support service with its product, a typical print feature was not going to cut it.
To advertise Lenovo's support service with its product, a typical print feature was not going to cut it.
The Big Idea
Heavyweight wrestling is a high performing, thrilling international sport. The fighters command as much attention as their coaches and their supporters. We conceptualized a champion heavyweight fighter and his unyielding ringside support to represent a high-performing device and Lenovo’s support service.
Heavyweight wrestling is a high performing, thrilling international sport. The fighters command as much attention as their coaches and their supporters. We conceptualized a champion heavyweight fighter and his unyielding ringside support to represent a high-performing device and Lenovo’s support service.
Creative Direction
The first of its kind, Lenovo’s Premier Support was a game-changer in the industry for support services. Using the imagery and language of wrestling, we focused on the product’s Herculean performance and the dedicated support as an unstoppable pair.
The first of its kind, Lenovo’s Premier Support was a game-changer in the industry for support services. Using the imagery and language of wrestling, we focused on the product’s Herculean performance and the dedicated support as an unstoppable pair.
